Ethena Pay, a mobile financial app built exclusively on the Avalanche blockchain, officially launched to integrate digital dollars with everyday financial activities. ^[1] Ethena launched Ethena Pay, a self-custodial neobank built on the Avalanche blockchain, enabling users to hold USDe stablecoin, earn savings rewards, spend through Visa, and send fiat or crypto globally. ^[2] As of September 1, 2026, over $30 billion has been processed through Ethena's mint and redemption systems. ^[3] Guy Young, the founder of Ethena, stated that Ethena Pay plugs into the liquidity and applications already in the Avalanche ecosystem to deliver a simple experience where users never touch DeFi. ^[4] Users can make purchases via Visa's network of over 130 million merchants without interacting directly with blockchain mechanics. ^[5] Ethena Pay offers tiered rewards: Standard users earn 5% on up to $5,000 with 4% cashback, while Pro and VIP tiers earn 6% yields with higher balance limits and up to 5% cashback, with cashback paid in AVAX. ^[6] Ethena Pay's beta launched with 400 users across 49 countries, with the U.S., EU, U.K., and Canada planned for later expansion. ^[7] Users unlock Pro status by locking $2,000 of ENA or referring 10 users, and VIP status by locking $10,000 of ENA or referring 50 users, integrating ENA into the rewards system. ^[8]