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    "headline": "Ethena Pay Launches on Avalanche for Neobank Integration",
    "dek": "Ethena Pay launches on Avalanche to integrate digital dollars into neobank services.",
    "prose": "Ethena Pay, a mobile financial app built exclusively on the Avalanche blockchain, officially launched to integrate digital dollars with everyday financial activities. [^1]\n\nEthena launched Ethena Pay, a self-custodial neobank built on the Avalanche blockchain, enabling users to hold USDe stablecoin, earn savings rewards, spend through Visa, and send fiat or crypto globally. [^2]\n\nAs of September 1, 2026, over $30 billion has been processed through Ethena's mint and redemption systems. [^3]\n\nGuy Young, the founder of Ethena, stated that Ethena Pay plugs into the liquidity and applications already in the Avalanche ecosystem to deliver a simple experience where users never touch DeFi. [^4]\n\nUsers can make purchases via Visa's network of over 130 million merchants without interacting directly with blockchain mechanics. [^5]\n\nEthena Pay offers tiered rewards: Standard users earn 5% on up to $5,000 with 4% cashback, while Pro and VIP tiers earn 6% yields with higher balance limits and up to 5% cashback, with cashback paid in AVAX. [^6]\n\nEthena Pay's beta launched with 400 users across 49 countries, with the U.S., EU, U.K., and Canada planned for later expansion. [^7]\n\nUsers unlock Pro status by locking $2,000 of ENA or referring 10 users, and VIP status by locking $10,000 of ENA or referring 50 users, integrating ENA into the rewards system. [^8]",
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      "statement": "Ethena Pay, a mobile financial app built exclusively on the Avalanche blockchain, officially launched to integrate digital dollars with everyday financial activities.",
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      "statement": "Ethena Pay offers tiered rewards: Standard users earn 5% on up to $5,000 with 4% cashback, while Pro and VIP tiers earn 6% yields with higher balance limits and up to 5% cashback, with cashback paid in AVAX.",
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      "statement": "Ethena Pay's beta launched with 400 users across 49 countries, with the U.S., EU, U.K., and Canada planned for later expansion.",
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      "statement": "Users unlock Pro status by locking $2,000 of ENA or referring 10 users, and VIP status by locking $10,000 of ENA or referring 50 users, integrating ENA into the rewards system.",
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