Kavak, a used car company, established an alliance with Hertz Mexico to expand operations in the country's southeast. ^[1] Uber announced it will lay off 3,300 employees globally, representing about 10% of its workforce, as part of a restructuring plan. ^[2] The Centro Mexicano para la Filantropía (Cemefi), the Grupo Bolsa Mexicana de Valores (BMV), and the Consejo de la Comunicación announced they will present the 2026 Caracol de Plata awards on September 3. ^[3] A US federal judge rejected the Department of Justice's request to force Google to sell its AdX advertising platform. ^[4] The partnership involves co-branding at three commercial spaces in Mérida and Cancún, combining Hertz's infrastructure with Kavak's technological and financial capabilities. ^[5] For the past three years, these three institutions have recognized campaigns that inspire and mobilize people for social causes through advertising designed to sensitize the public to specific problems. ^[6] The 2026 edition of the awards received nearly 900 social benefit messages submitted by advertising agencies, companies, civil society, and the university community. ^[7] The evaluation criteria for the messages are originality, creativity, and social impact. ^[8]