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Adobe Acquires Indian Marketing Intelligence Startup Rilo

Adobe has acquired India-based marketing automation startup Rilo to enhance its customer experience suite.

TruthFoundry News Desk
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Adobe acquired India-based marketing intelligence startup Rilo in a deal involving licensing and team acquisition, according to TechCrunch and company confirmation. [1] Dhruv Jaglan, cofounder of AI startup Rilo, announced via a LinkedIn post that Adobe has acquired the company, which is backed by PeakXV. [2] Rilo was founded in 2025 by IIT batchmates Georgi Boby and Dhruv Jaglan. [3] Rilo's technology focuses on automating marketing workflows, including competitor intelligence, content repurposing, and sales call analysis. [4] This acquisition marks Adobe's second purchase from India, following the 2023 acquisition of video platform Rephrase.ai. [5] Jaglan stated that Rilo would join Adobe to help bring AI to Fortune 500 marketers. [6] Financial details of the acquisition were not disclosed. [7]
What this stands on
  1. Adobe acquired India-based marketing intelligence startup Rilo in a deal involving licensing and team acquisition, according to TechCrunch and company confirmation. · TechCrunch
  2. Dhruv Jaglan, cofounder of AI startup Rilo, announced via a LinkedIn post that Adobe has acquired the company, which is backed by PeakXV. · indiatimes.comIndia
  3. Rilo was founded in 2025 by IIT batchmates Georgi Boby and Dhruv Jaglan. · TechCrunch
  4. Rilo's technology focuses on automating marketing workflows, including competitor intelligence, content repurposing, and sales call analysis. · TechCrunch
  5. This acquisition marks Adobe's second purchase from India, following the 2023 acquisition of video platform Rephrase.ai. · TechCrunch
  6. Jaglan stated that Rilo would join Adobe to help bring AI to Fortune 500 marketers. · indiatimes.comIndia
  7. Financial details of the acquisition were not disclosed. · indiatimes.comIndia
The one we could place publishes from India. 1 could not be placed by their address. None is an official body: that part stands on reporting, not on the underlying document or transcript.
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