Lotte Department Store and Hyundai Department Store began selling Chuseok gift sets on September 4, 2026, while Shinsegae Department Store started sales at some locations on the same day. ^[1] Hyundai Department Store introduced ultra-premium beef sets such as 'Hyundai Luxury Hanwoo Number Nine' and 'Hyundai Luxury Hanwoo Premium' priced between 2 million and 3 million won. ^[2] Hyundai Department Store prepared 120,000 sets of beef gifts, a 10% increase from last year, with a focus on small-packaged products and ultra-premium 1++ grade beef. ^[3] Lotte Mart is expanding its pre-order beef gift sets to include items under 100,000 won, driven by consumer preference for discounted pre-order sales. ^[4] The committee introduced new gift sets including the 'One Horn Hanwoo Gratitude Gift Set' at 120,000 won and the 'Two Horn Hanwoo Sincerity Gift Set' at 150,000 won, with a total limited run of 1,200 units. ^[5] Hyundai Department Store plans to sell a 'Petrus 18-Bottle Vertical Collection' of top-tier Bordeaux wine for 360 million won. ^[6] Lotte Department Store introduced 'Chikso Ulleung Premium,' a product made from only the top 1++ grade of the 200 annual Ulleung Chikso livestock. ^[7] Lotte Department Store introduced a 'Ham Carving & Full Catering Service' for its Black Label Iberico ham, which is supplied to the Spanish royal family, including a carver to perform the service at the customer's location. ^[8]