A magnitude 7.4 earthquake occurred in Colombia on August 10, 2026, triggering a significant emergency situation. ^[1] Analysis of debit and credit card transactions from Bancolombia shows that national household consumption fell 4.8% over the three weeks of August compared to its usual behavior. ^[2] Approximately 11,000 coffee growers in the departments of Valle del Cauca, Risaralda, Caldas, Quindío, Antioquia, and Chocó were affected by an earthquake that occurred on August 10. ^[3] During the week of the earthquake, national consumption experienced a real drop of 8.9% compared to its usual dynamic. ^[4] In the most affected departments, consumption decreased by 26.7% compared to the historical weekly average during the week of the earthquake. ^[5] Recovery efforts are complicated because the earthquake struck at the beginning of the harvest season, which is a critical period for securing the farmers' income. ^[6] The Federation of National Coffee Growers (FNC) is leading efforts to provide attention, diagnosis, and aid to the affected families through an international campaign titled 'Join the cause'. ^[7]