El Buen Fin 2026 will feature promotions in both physical stores and online sales platforms for participating companies. ^[1] The 2026 edition of El Buen Fin will be held from Friday, November 13 to Tuesday, November 17, lasting five days. ^[2] Mexico considers September 1 the official start of its annual festive season, which includes a continuous cycle of traditions and celebrations lasting until the following year. ^[3] Consumers can identify participating businesses by consulting the official directory on the El Buen Fin website or by scanning QR codes included in advertisements. ^[4] Each participating establishment is responsible for fulfilling the conditions, prices, quantities, and product characteristics they advertise. ^[5] The 2026 edition will include both physical and digital retailers from various sectors. ^[6] The event period includes Monday, November 16, which is an official holiday commemorating November 20, according to the Secretariat of Economy (SE). ^[7] The official program contemplates a prize pool of 100 million pesos. ^[8] El Buen Fin, a major weekend sales event inspired by international retail dynamics, represents the most important shopping period nationally. ^[9] The Day of the Dead occurs on November 1 and 2, featuring vibrant orange marigolds and deep cultural traditions that attract international tourists. ^[10] The season concludes in mid-December with Posadas, Christmas, and New Year's celebrations, which provide a final break for students and workers. ^[11]