John Ternus officially became the new CEO of Apple on September 1, succeeding Tim Cook. ^[1] Apple will hold its 2026 event on September 9 at 10:00 a.m. PT, with the broadcast available on Apple TV and the official Apple YouTube channel. ^[2] John Ternus will assume the role of CEO of Apple, replacing Tim Cook, whose first launch as CEO was the iPhone 4s with Siri. ^[3] Apple reported Q3 2026 earnings on July 30 with EPS of $2.02 against a consensus of $1.89 and revenue of $109.4 billion, a 16.4% year-over-year increase. ^[4] Apple accused OpenAI, the startup founded by Sam Altman, of stealing trade secrets through recently hired former employees to develop hardware products. ^[5] John Ternus joined Apple's product design team in 2001 and became the leader of the hardware engineering team in 2013. ^[6] Tim Cook described John Ternus as a visionary and the right person to lead Apple into the future after 25 years of contributions. ^[7] The iPhone 18 Pro will be available in four colors: Dark Cherry, Light Blue, Dark Gray, and Silver. ^[8] The standard iPhone 18 launch has been postponed to early 2027 to stabilize production times. ^[9] Apple stock is trading at $316.25, positioned between the SMA-7 at $317.14 and SMA-50 at $317.43, indicating a market holding its breath before a directional move. ^[10] The global long/short ratio for Apple derivatives is 2.18, with 68.6% of positions long, while the taker buy/sell ratio is 0.89, indicating sell-side aggression despite long positioning. ^[11]