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    "headline": "Apple to Raise iPhone 18 Pro Prices Due to 400% Memory Cost Surge",
    "dek": "Apple faces higher iPhone 18 Pro prices due to a 400% surge in memory costs, though full pass-through is unlikely.",
    "prose": "TrendForce reported that Apple will pay approximately four times more for memory components in the iPhone 18 Pro compared to the previous year's model. [^1]\n\nOn 2026-09-03, TrendForce, a market research firm, estimated that Apple's iPhone 18 Pro will start at $1,249 to $1,299 and the iPhone 18 Pro Max at $1,349 to $1,399, which is $150 to $200 higher than the iPhone 17 Pro ($1,099) and iPhone 17 Pro Max ($1,199). [^2]\n\nApple announced significant price increases across most of its products in June, stating it had no choice but to raise prices after delaying them as long as possible. [^3]\n\nMemory costs for the 256GB Pro model are expected to be nearly 400% higher in the third quarter of 2026 than they were in the same period a year earlier. [^4]\n\nTrendForce expects Apple to increase retail prices for the iPhone 18 Pro by around $100, rather than passing on the full impact of the memory cost surge. [^5]\n\nApple will announce the actual iPhone 18 Pro and iPhone 18 Pro Max prices at its 'Surprise and shine' event on Wednesday, September 9, 2026. [^6]\n\nTrendForce expects the regular iPhone 18, when it launches, to also receive a 10-20% price increase. [^7]\n\nTrendForce says the cost of a 256GB memory chip has risen nearly 400% year-on-year, and that the overall bill of materials for a 256GB Pro model is about 38% higher than a year earlier, which it cites as the reason for the price increases. [^8]",
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      "statement": "TrendForce reported that Apple will pay approximately four times more for memory components in the iPhone 18 Pro compared to the previous year's model.",
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      "statement": "TrendForce says the cost of a 256GB memory chip has risen nearly 400% year-on-year, and that the overall bill of materials for a 256GB Pro model is about 38% higher than a year earlier, which it cites as the reason for the price increases.",
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