Elías Beirouti transformed Bera Motorcycles from a resource-limited project into one of Venezuela's most influential automotive conglomerates by prioritizing local manufacturing and distribution networks. ^[1] Bera Motorcycles sold 8,469 motorcycles in Colombia during the first part of 2026. ^[2] Bera Motorcycles, a Venezuelan company founded in July 1977 in La Victoria by the Beirouti and Ragusa families, entered the Colombian market in 2025. ^[3] Bera Motorcycles transitioned from an import-based operation to consolidating its own assembly plant to optimize costs and guarantee original spare parts. ^[4] Elías Beirouti is currently driving a new growth phase with projects like Bera Wave, Bera Cars, and Bera Oil intended to diversify the holding over the next 10 years. ^[5] Under Beirouti's leadership, Bera Motorcycles became the leading brand in the two-wheeler sector in Venezuela through a strategy of local manufacturing and product diversification. ^[6]