{ "story_id": "8de7387463da8b92a302ee461cc4bcfa", "desk": "drm3", "revision": 1, "published_at": "2026-09-02T10:40:46.000Z", "content_hash": "1ac2baff2a57e48713900576816ee8771acf34943509019e91bc1e7d03431603", "hash_basis": "sha256 over `headline\\ndek\\nprose`, plus `\\n` + the canonical citations JSON when any source is placed, plus `\\n#blog` for blogs", "basis": { "headline": "Sonos Launches Beam Ultra Soundbar with Dolby Atmos for $699", "dek": "Sonos introduces the Beam Ultra soundbar featuring Dolby Atmos and AI voice assistants for $699.", "prose": "Sonos has released the Beam Ultra, a new soundbar positioned between the existing Beam Gen 2 and the flagship Arc Ultra in its lineup. [^1]\n\nSonos launched the Beam Ultra, a new compact soundbar featuring Dolby Atmos 7.1.2 channel surround sound, on September 29. [^2]\n\nAs of 2025-09-02, the Sonos Arc Ultra soundbar is on sale for $899 at Amazon, down from its list price of $1,099, a savings of $200. [^3]\n\nSonos states the Beam Ultra features a redesigned center channel for clearer dialogue and includes four levels of AI Speech Enhancement plus a Night Sound mode. [^4]\n\nThe Beam Ultra is available for preorder starting today for $699 with general availability scheduled for September 29, 2026. [^5]\n\nThe Beam Ultra upgrades the Beam Gen 2 by adding physical upfiring drivers and warmer bass to become a 7.1.2-channel soundbar with Dolby Atmos capability. [^6]\n\nThe Beam Ultra contains nine digital class D amplifiers, including five tweeters for high frequencies and four low-profile woofers for bass. [^7]\n\nThe official price for the Sonos Beam Ultra in Mexico is 14,199 pesos. [^8]\n\nThe device features an AI-powered voice improvement function and a Night Sound mode to reduce loud noises and enhance soft sounds. [^9]\n\nMashable's Timothy Werth reviewed the Sonos Arc Ultra and praised it for providing 'room-filling sound that makes you feel like you're in a movie theater.' 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