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    "headline": "CJ OnStyle launches 'Ontner' platform to connect creators with brands",
    "dek": "CJ OnStyle launches 'Ontner' to match creators with brands using data-driven analytics.",
    "prose": "CJ OnStyle announced on August 2 that it will officially launch 'Ontner' on August 8, a business matching platform connecting video content creators with brands. [^1]\n\nCJ OnStyle stated that creator collaboration orders in the first half of the year increased by 330% compared to the same period last year, reaching 4.3 times the previous scale. [^2]\n\nCJ OnStyle plans to analyze creator content characteristics and fan base performance through Ontner, combining these with product concepts and customer demand data to propose successful product combinations. [^3]\n\nCJ OnStyle reported that the number of collaborating creators increased 3.2 times and the number of collaborating brands increased 4.3 times during the first half of the year. [^4]\n\nThe core function of 'Ontner' is to find the 'match' between creators and products using data, analyzing content characteristics and fan demographics to propose high-probability combinations. [^5]\n\nCJ OnStyle stated that it will cultivate creators with verified performance and growth potential as its own commerce IP. [^6]",
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