Netflix announced a donation of $600 million to the Colombian Academy of Cinema and Asocinde to support audiovisual workers affected by the recent earthquake in Colombia. ^[1] Ana María Londoño, Director of Content for Netflix Colombia, stated that the company wanted to act quickly alongside organizations that best understand the needs of the audiovisual sector. ^[2] The Colombian Academy of Cinema and Asocinde will conduct a census to identify affected professionals and define the allocation of the aid funds. ^[3] The $600 million contribution will be channeled through the Colombian Academy of Cinema and ASOCINDE (Colombian Association of Independent Film and Audiovisual Producers) to identify beneficiaries and administer the resources. ^[4] The Colombian Academy of Cinema stated via social media that Netflix will make a donation that will be managed and distributed by the Academy and ASOCINDE to provide assistance to professionals in the sector affected by the emergency. ^[5] The National Unit for Disaster Risk Management (UNGRD) reported that as of August 22, the earthquake resulted in 329 deaths, 4,600 injuries, 247 missing persons, and 364 rescues. ^[6] Netflix announced it will triple the contributions its employees make to charitable organizations linked to emergency response through its Donation Program. ^[7] Netflix announced it will triple the donations that its employees make to charitable organizations linked to emergency response efforts through its Donation Program. ^[8]