Amadeus Travel Intelligence data as of 2026-08-14 projects a 5% year-on-year increase in air bookings to Madrid for September 9 to October 4, 2026, covering the Spanish Grand Prix and Shakira's Las Mujeres Ya No Lloran World Tour. ^[1] According to Amadeus Demand360®, hotel occupancy in Madrid stands at 48% for the weeks of September 6-27, 2026, with average daily rate up 25% year on year to $413; the week of September 13 shows the highest occupancy at 52% with ADR of $411. ^[2] Domestic air bookings to Madrid for September 18 to October 4, 2026, covering the first nine nights of Shakira's residency, are predicted up 35% year on year, while international bookings are up 5%; Barcelona leads domestic inbound growth with a 128% increase, now 12% of domestic bookings. ^[3] Javier Campo, Head of Europe, Middle East and Africa, Hospitality at Amadeus, said on 2026-08-14 that Madrid's September events of the Spanish Grand Prix and Shakira's tour will drive travel demand and that hoteliers can use data to tailor packages and extend stays. ^[4] Amadeus is the Strategic Partner of the Caribbean Hotel & Tourism Association (CHTA) in 2026. ^[5] By handling routine tasks and administrative inquiries, AI allows hotel teams to focus on creating meaningful interactions such as welcoming arrivals and sharing local recommendations. ^[6] Recent Amadeus Travel Dreams 2026 research indicates that travelers are increasingly comfortable using AI during the inspiration and planning stages of their journeys. ^[7]