An apartment in the Shinnae 11 Daemyung complex in Shinnae-dong, Jungnang-gu, Seoul, with a dedicated area of 49.77 square meters, was sold for 619 million won on August 28, 2026. ^[1] The Korea Real Estate Board reported on 2026-09-03 that Seoul apartment sales prices rose 0.22% in the fifth week of August, compared with a 0.29% gain in the previous week. ^[2] Buying activity is shifting rapidly toward mid-range apartment clusters in central Seoul, including Shinnae-dong and Myeongmok-dong, due to overlapping loan regulations and anticipated tax reforms. ^[3] Jungnang-gu has been leading price increases since early 2022, with the district's trading turnover rate ranking second in Seoul behind Eunpyeong-gu as of August 2026. ^[4] This sale price of 619 million won established a new record high for the specific unit type within the last three years, surpassing the previous peak of 545 million won recorded on June 29, 2026. ^[5] In the same week, apartment prices in Gangnam-gu fell 0.41% after declining 0.11% the previous week, while Seocho-gu fell 0.23% after a 0.05% drop, with declines concentrated in Apgujeong and Daechi-dong (Gangnam) and Banpo and Jamwon-dong (Seocho). ^[6] Mid- to low-priced northern districts continued their rises in the fifth week of August, with Seongbuk-gu up 0.54%, Jungnang-gu 0.52%, Nowon-gu 0.50%, and Gangbuk-gu and Gangseo-gu each up 0.45%. ^[7]