José Luis Romero Calzada, known as 'El Tecmol', emerged from a coffin during a public event in Ciudad Valles, San Luis Potosí, Mexico, to generate attention. ^[1] José Luis Romero Calzada, known as 'El Tecmol', is a businessman from San Luis Potosí accused of hydrocarbon theft and famous for viral stunts like dancing with a donkey and entering a coffin for an 'aura battle' event. ^[2] During the event, participants chanted 'El Tecmol' while carrying a coffin, and Romero Calzada exited the coffin to pose for cameras. ^[3] The event was part of a social media trend called 'farmear aura', where participants perform attention-grabbing actions to gain recognition and approval. ^[4] José Luis Romero Calzada joined the Green Ecologist Party of Mexico (PVEM) in 2025 after having severe differences with the political group of Governor Ricardo Gallardo. ^[5] Romero Calzada's appearance is part of a positioning strategy aimed at the 2027 municipal elections in San Luis Potosí, where the mayor of Ciudad Valles will be renewed. ^[6] The event was a competition focused on the viral social media concept of 'farmear aura', which involves performing extravagant acts to gain status and approval from the public. ^[7] Romero Calzada officially joined the Verde Ecologista de México (PVEM) party in May 2025 to support his candidacy for mayor of Ciudad Valles, despite having severely criticized the party for years. ^[8] The Unidad de Inteligencia Financiera (UIF) included 'El Tecmol' in its first official list of people and companies linked to 'huachicoleo' in 2019, resulting in his bank accounts being frozen. ^[9] Romero Calzada is running for the mayoralty of Ciudad Valles in the 2027 elections, aiming to maintain his presence in the local political scene. ^[10] Romero Calzada served as a local deputy for the PRI from 2015 to 2018, during which time he threatened activists with death, stating, 'con tu sangre me voy a pintar los cachetes, cabrón' (with your blood I will paint my cheeks, son of a bitch). ^[11]