Shares of Lululemon Athletica fell about 18% in premarket trading on Friday after the sportswear maker cut its full-year forecast for a second time. ^[1] Lululemon Athletica shares fell approximately 20% on Friday before the market opened after the company lowered its annual forecasts for the second time, according to Reuters. ^[2] Lululemon Athletica stock dropped 20.56% premarket to $96.73 on September 4, 2026, following a forecast reset that signaled a sharp deterioration in the business outlook. ^[3] Management cut full-year sales guidance to a 5%-7% decline and EPS guidance to $9.48-$9.73, while Q3 guidance implies a 10%-11% revenue decline. ^[4] Following the results, at least 12 brokerages lowered their price objectives for the shares, with Piper Sandler setting the Street-low target of US$80. ^[5] Incoming CEO Heidi O'Neill, a former Nike executive who takes over on September 8, will be tasked with reviving demand in North America and restoring growth. ^[6] Revenue in the Americas fell 8% from a year earlier in the second quarter, compared with a 1% increase the previous year, as the firm struggled to reignite demand amid slow consumer spending impacted by inflationary pressures. ^[7] The CEO of Blackstone described massive investments in artificial intelligence as the opposite of a classic bubble, despite regular doubts about profitability and high valuations in the sector, according to AFP. ^[8] Volkswagen's stock jumped on Friday after its supervisory board approved a transformation plan that could lead to the elimination of approximately 50,000 jobs, according to Reuters. ^[9] Americas revenue fell 8% while China growth slowed to 4%, driven by product missteps, weaker traffic, and higher promotions pressuring the brand. ^[10] UBS analysts stated that they do not believe the stock pullback represents a good buying opportunity due to big EPS downside over the next twelve months and little upside risk. ^[11] Analysts surveyed by Marketwatch predicted a stable US unemployment rate of 4.1% and a rise in nonfarm payrolls of 53,000 for August. ^[12]