Publicis Groupe stock rose 3.7% to reach EUR 103.05, pushing toward its 52-week high of EUR 104.85, after PepsiCo shifted its $1.7 billion global media account to the French advertising group. ^[1] The Trade Desk CEO Jeff Green announced on a Thursday that the company is laying off 15% of its total head count. ^[2] Management raised the full-year organic growth guidance to a range of 4.5%-5.0%, up from the prior 4.0%-5.0% band. ^[3] The PepsiCo shift ends a 25-year relationship with incumbent Omnicom and marks another major account win for Publicis Groupe. ^[4] The announcement follows a quarterly performance report where revenue grew by just 3% year-on-year and the company missed Wall Street earnings expectations. ^[5] The layoffs are estimated to affect more than 500 staffers, based on a February financial filing showing 3,843 full-time employees as of December 31, 2025. ^[6] The restructuring plan aims to reorganize the company into smaller pods and scrums to achieve greater focus. ^[7]