Seth Cohen, CIO of Procter & Gamble, stated that the most important technology conversation in a company is about capability rather than technology itself. ^[1] Americans use 20% of global tissue supply, burning through 141 rolls annually, with Canada supplying $328 million in toilet paper in 2024. ^[2] Canada's retaliatory tariffs include 25% on U.S. toilet paper and facial tissue, 50% on paper towels, and 50% on dairy products, effective September 8, 2026. ^[3] Procter & Gamble cited a $0.25-per-share earnings hit from tariffs, with Federal Reserve research showing full pass-through to consumer prices. ^[4] Trump's approval ratings dropped to 39% for job performance and 30% for inflation handling, with 31% of voters citing inflation as their top concern. ^[5] Procter & Gamble leveraged AI to create digital twins of target consumers, bringing a new UV protectant hair spray to market five times faster than traditional timelines. ^[6] Seth Cohen argued that leaders should ask what new capabilities they are trying to build rather than what technology to deploy. ^[7] Seth Cohen stated that AI is a capability conversation where leaders should ask what outcomes they want to enable, such as better decisions or faster organization movement. ^[8]