The fourth edition of the Music Week, organized by Sayce in alliance with Warner Chappell Music and the UDLA School of Music, opened on 2026-09-01 in Quito, Ecuador, and continues through 2026-09-04, with the UDLAPark campus as the main venue. ^[1] Douglas Bastidas and María Gabriela Cueva married on August 27 in Samborondón after a seven-year relationship. ^[2] During this edition, the eighth edition of the Music Incentives Program will be launched; since 2018, the program has awarded over $690,000 to more than 230 projects, and this year plans prizes of $1,500 to $3,000 in six categories. ^[3] For the first time, the event includes a Musical Market that connects selected Ecuadorian music projects with international buyers and industry professionals in one-on-one meetings for business opportunities. ^[4] Cueva transitioned from model to Bastidas's manager, handling planning while he controlled music and performances. ^[5] The couple met during the filming of a music video for Bastidas's song 'Te perdí la voluntad', where Cueva served as a model. ^[6] Ana Caro Baquero, communications director of Sayce, said that industry professionals now seek out Sayce to participate in Music Week, whereas previously the organization had to invite them, and she linked the growth to increased attention on Ecuadorian artists such as Jombriel, Dayanara, and Mar Rendón. ^[7] Cueva initially approached Bastidas by offering him wet wipes from her bag, a moment she described as a special connection. ^[8]