Canadian Tire Corp. Ltd. and Tim Hortons launched a partnership on September 2, 2026, to link their Triangle Rewards and Tims Rewards loyalty programs. ^[1] Currently, 53 per cent of Triangle Rewards customers are enrolled in both loyalty programs, with Canadian Tire having approximately 12 million Triangle Rewards members and 1,600 locations. ^[2] Customers who link their Triangle and Tims Rewards accounts will earn between two and five per cent in Canadian Tire money in addition to Tims points on select Tims purchases. ^[3] Liza Amlani, principal and co-founder of the Retail Strategy Group, suspects the partnership is less about customer delight and more about two legacy brands scrambling for incremental share in an oversaturated loyalty market. ^[4]