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    "headline": "OpenAI Expands ChatGPT Ads Self-Service Access to India",
    "dek": "OpenAI launches direct self-service access to ChatGPT Ads for Indian businesses.",
    "prose": "OpenAI announced that self-service access to its ChatGPT Ads platform will begin in India later on Monday. [^1]\n\nOpenAI announced on Monday that its ChatGPT Ads business has reached a $1 billion annualized revenue run rate. [^2]\n\nOpenAI's advertising business has recently reached $1 billion in annual recurring revenue (ARR). [^3]\n\nThe expansion of self-service access will also launch simultaneously in Europe, the Middle East, and North Africa. [^4]\n\nThe new access allows businesses in India, including small and medium-sized companies and startups, to directly use OpenAI's advertising platform. [^5]\n\nOpenAI expanded its ChatGPT Ads platform to advertisers in India, Europe, the Middle East, and North Africa starting on Monday, in addition to the existing United States market. [^6]\n\nNate Elliott, an artificial intelligence analyst at Emarketer, described the $1 billion run rate as 'incredibly impressive and terribly disappointing' because it falls short of OpenAI's $2.5 billion advertising revenue target for 2026. [^7]\n\nOpenAI confidentially filed for a US IPO earlier this year, with the company reportedly expected to go public in 2027 or sooner. [^8]",
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