A new trend known as Bedazzling is gaining prominence on social media by transforming everyday objects like cell phones, cups, makeup, and bags into pieces covered with small crystals. ^[1] Amorepacific's beauty brand Laneige and South Korean fashion brand Matin Kim collaborated to develop cosmetics and bags. ^[2] Laneige and Matin Kim announced on the 1st that the co-developed cosmetics and bags have been launched in the United States, United Kingdom, Japan, and other overseas markets. ^[3] The current Bedazzling trend revives the Y2K aesthetic, which was inspired by fashion and culture from the late 1990s and early 2000s. ^[4] The term Bedazzled comes from the English verb bedazzle, meaning to dazzle, and was previously used in the fashion and pop culture world to refer to decorating clothes and objects with shiny elements. ^[5] The trend has been boosted by celebrities, specifically around the 29th birthday celebration of Kylie Jenner, which featured various elements decorated with crystals. ^[6] Matin Kim's black-and-white design aesthetic is applied to Laneige cushion foundation, skin, and cream containers. ^[7] The collaboration is expected to give Laneige a fresh brand experience and to raise Matin Kim's recognition in the US and UK, according to the article's interpretation. ^[8]