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    "headline": "Reliance Launches Affordable Premium Ice Cream Brand Bombay Creamery",
    "dek": "Reliance Consumer Products launches Bombay Creamery, offering real dairy ice cream starting at ₹10.",
    "prose": "RCPL is positioning Bombay Creamery as an affordable premium dairy brand with prices starting at ₹10. [^1]\n\nReliance Consumer Products Limited (RCPL) launched the new ice cream brand Bombay Creamery on 1 September. [^2]\n\nReliance Group has entered the Indian ice cream market by launching a new brand named Bombay Creamery. [^3]\n\nT Krishnakumar, Director of Reliance Consumer Products Limited, stated that the company is committing to the ice cream category with a focus on genuine dairy ingredients. [^4]\n\nThe brand will feature products made with real dairy cream, including cones, cups, tubs, bars, and sticks. [^5]\n\nBombay Creamery products are priced to be accessible, starting at Rs 10. [^6]\n\nThe Indian ice cream market is currently dominated by Amul, Vadilal Industries, Mother Dairy, and Hatsun Agro's Arun Icecreams. [^7]\n\nSeveral regional players also operate within the Indian ice cream market alongside the major brands. [^8]",
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      "statement": "RCPL is positioning Bombay Creamery as an affordable premium dairy brand with prices starting at ₹10.",
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