Postobón announced on 2026-08-10 a support program called 'Unidos Somos Más Fuertes' with a budget of $30.000 million to aid communities in western Colombia affected by the earthquake of August 10. ^[1] The line 'Unidos, el Negocio se Levanta' will accompany 1,000 shop owners to recover their businesses, with Postobón allocating $16.75 billion, which is 56% of the program's total resources. ^[2] Miguel Fernando Escobar P., president of Postobón, stated that the company will allocate $30.000 million to accompany the reconstruction of regions most affected by the earthquake of August 10. ^[3] Postobón will allocate $16.750 million, equivalent to 56% of the total budget, to support 1,000 vendors affected by the earthquake through the 'Unidos, el Negocio se Levanta' line. ^[4] Postobón identified 140 employees with affected housing in Cali, Dosquebradas, Pereira, Armenia, and Manizales, and will allocate $3 billion for special conditions to acquire or improve housing. ^[5] The program was designed based on Postobón's own diagnosis of the earthquake's impact on its stakeholder groups, particularly in the cities of Cali, Pereira, Dosquebradas, Armenia, Manizales, and Quibdó. ^[6] Postobón identified approximately 60 recyclers affected by the earthquake and will provide aid for housing improvement and the acquisition of household items. ^[7]