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    "headline": "Postobón launches $30M aid program for Colombian earthquake victims",
    "dek": "Postobón announces a $30 million program to support businesses, students, and communities affected by the August 10 earthquake in western Colombia.",
    "prose": "Postobón announced the creation of the 'Unidos Somos más Fuertes' program on August 10 to allocate $30 million for supporting shop owners, employees, recyclers, farmers, students, and communities affected by the earthquake in western Colombia. [^1]\n\nThe line 'Unidos, el Negocio se Levanta' will accompany 1,000 shop owners to recover their businesses, with Postobón allocating $16.75 billion, which is 56% of the program's total resources. [^2]\n\nPostobón defined four lines of action for the program: 'Unidos, el Negocio se Levanta', 'Unidos, Somos más Solidarios', 'Unidos, la Educación se Fortalece', and 'Unidos, somos Compañía'. [^3]\n\nThe program was designed based on Postobón's own diagnosis of the earthquake's impact on its stakeholder groups, particularly in the cities of Cali, Pereira, Dosquebradas, Armenia, Manizales, and Quibdó. [^4]\n\nMiguel Fernando Escobar P., president of Postobón, said that Colombia needs to act united and with solidarity, and announced that the company will allocate $30,000 million to aid reconstruction of regions most affected by the 10 August earthquake. [^5]",
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