Netflix announced a donation of 600 million pesos to support workers in the Colombian audiovisual sector affected by the earthquake that occurred on August 10. ^[1] Netflix donated $600 million to the Colombian Academy of Cinema and Asocinde to support audiovisual professionals affected by the earthquake in Colombia. ^[2] According to the National Unit for Disaster Risk Management (UNGRD), the earthquake left 329 people dead, 4,600 injured, 247 missing, and 364 rescued as of August 22. ^[3] Ana María Londoño, Director of Content for Netflix Colombia, stated that the company wanted to act quickly to support professionals directly affected by the tragedy. ^[4] The Colombian Academy of Cinema and ASOCINDE will be responsible for identifying beneficiaries and distributing the resources. ^[5] The Colombian Academy of Cinema and Asocinde will conduct a census of audiovisual workers to determine who requires assistance and what their main needs are. ^[6] The Colombian Academy of Cinema and Asocinde will conduct a census to identify affected professionals and define the allocation of the aid funds. ^[7] Elkin Zair, Executive Director of the Colombian Academy of Cinema, noted that industry members have already put their equipment and knowledge at the service of search and rescue operations. ^[8] Minister of Culture Paola Holguín thanked Netflix for joining reconstruction efforts and highlighted the importance of private sector participation during the emergency. ^[9]