Cruz Azul presented a new project called 'Nación Azul' on Monday to foster greater communion between the club, its players, and its fans. ^[1] Cruz Azul announced the official launch of 'Nación Azul', a digital platform and registration system designed to group its millions of followers worldwide under a single digital identity. ^[2] Cruz Azul launched 'Nación Azul', a digital platform that allows fans to register as official followers of the club. ^[3] Club president Víctor Velázquez stated that the project aims to recognize fan loyalty and provide new experiences for supporters. ^[4] Fans were invited to register at https://nacionazul.cfcruzazul.com/ to receive a lifetime membership certificate with a unique affiliation number. ^[5] Club president Víctor Manuel Velázquez stated that the main objective is to understand the fanbase in depth, including their locations and interests, to design more effective and personalized strategies. ^[6] Registration is conducted entirely online via the official portal nacionazul.cfcruzazul.com, requiring a stable internet connection and an active email address for verification. ^[7] The initiative is a free affiliation campaign intended to formalize the sense of belonging of the fanbase and establish a direct two-way communication channel with the community. ^[8] Less than one hour after the launch of 'Nación Azul', the new program for Cruz Azul fans surpassed 10,000 registrations from countries including Japan, China, and Australia. ^[9] The platform enables fans to obtain a digital certificate that may offer various benefits in the future. ^[10] The registration process is free and conducted entirely online without the need to visit a physical location. ^[11] The initial phase of the project provides a profile with direct access to the club store and ticket purchasing portal. ^[12]