{ "story_id": "0c3746fec18b0dbc8188695ce91099b3", "desk": "drm3", "revision": 1, "published_at": "2026-09-01T19:48:45.000Z", "content_hash": "d1087a289272ddf28dce9ed401bb9ebfa1c3868144ff511aa573699c42297d9e", "hash_basis": "sha256 over `headline\\ndek\\nprose`, plus `\\n` + the canonical citations JSON when any source is placed, plus `\\n#blog` for blogs", "basis": { "headline": "Colombian Radio Station Launches September Christmas Campaign", "dek": "Olímpica Stereo in Barranquilla started playing Christmas music in September to connect with listeners early.", "prose": "The Colombian radio station Olímpica Stereo originated the cultural phrase 'Desde septiembre se siente que viene diciembre' in the early 1990s in the city of Barranquilla. [^1]\n\nThe phrase 'Desde septiembre se siente que viene diciembre' has been a tradition for over 30 years among millions of Colombians, appearing in radio, social media, and conversations. [^2]\n\nMiguel Char, a musician, producer, and shareholder of the Organización Radial Olímpica (ORO), stated that the campaign proposal was conceived together with director Andy Pérez and production manager Rafael Páez. [^3]\n\nThe station's leadership decided to advance the programming to September 1st to connect with listeners who were already listening to tropical rhythms weeks before the holidays. [^4]\n\nThe campaign aimed to change the industry custom of starting Christmas programming in mid-November to September to align with listener habits of playing tropical music earlier. [^5]\n\nThe morning and evening schedules included references to the tropical genre such as Rodolfo Aicardi and Pastor López, accompanied by the institutional jingle and pieces like 'Los Sabanales' by Calixto Ochoa and Los Corraleros de Majagual. 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