Netflix announced a donation of 600 million pesos to assist Colombian audiovisual workers affected by the earthquake that occurred on August 10. ^[1] Netflix announced it will triple the donations made by its employees to charitable organizations related to the emergency through its Donation Program. ^[2] The funds will be delivered to the Colombian Academy of Cinema and ASOCINDE, which will identify affected workers and needs before allocating aid. ^[3] The magnitude 7.4 earthquake occurred on August 10 with its epicenter in San José del Palmar, Chocó, causing casualties and material damage. ^[4] According to the National Unit for Disaster Risk Management (UNGRD), the earthquake left 329 people dead, 4,600 injured, 247 missing, and 364 rescued as of August 22. ^[5] Ana María Londoño, Director of Content for Netflix Colombia, stated that the company wanted to act quickly to support professionals directly affected by the tragedy. ^[6] The Colombian Academy of Cinema and ASOCINDE will be responsible for identifying beneficiaries and distributing the resources. ^[7]