Shinsegae Group announced on June 3 that it will host special exhibitions and classical music performances at Starfield COEX Mall's Byulmadang Library in Gangnam District, Seoul, until June 6. ^[1] Shinsegae C&A's women's fashion brand JAAH opened a pop-up store in Seoul's Hanam-dong on November 4, 2026, to celebrate the launch of its Fall/Winter 2026 collection. ^[2] Shinsegae Group officials stated that the partnership aims to expand customer touchpoints by bringing world-class cultural experiences into daily life. ^[3] Shinsegae Group serves as the headline partner for Frieze Seoul for the fifth consecutive year, allowing consumers to access art experiences without needing a Frieze Seoul entry ticket. ^[4] The core exhibition is a modern art display themed 'Lucent Resonance' featuring over 10 works by Korean representative photographer Gu Bon-chang, including his large-scale piece 'Moon Jar'. ^[5] JAAH is targeting a younger customer demographic with its city casual wear collection, which uses the slogan 'MIXFIT, AM to PM' to cover various daily activities. ^[6] JAAH plans to sequentially open pop-up stores at major department stores and shopping malls nationwide, including Shinsegae Department Store Gangnam Branch, Centum City, and Starfield COEX Mall. ^[7] The pop-up store in Hanam-dong will operate until November 30, 2026, running for approximately three months. ^[8]